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The Chartered Institute of Housing is the independent voice for housing and the home of professional standards

Capital Views: interview with Debansu Das


In each edition of Capital Views we catch up with a member of the London Board, this time it's the turn of Debansu Das, our communications lead.

What do you do for a day job?

I have been working in the housing sector for last 10 years, helping organisations to drive “efficiency” through innovation and modern technologies. I help public and private sector clients in the specialized areas of modular homes (modern methods of construction), temporary accommodation, renewables and energy efficiency. My role varies from Commercial Director to Marketing Director, helping my clients with business planning, market insights, digital marketing and communications. In addition, I am presently the Chair of Housing Diversity Network, championing and promoting diversity in our sector.

Why did you get involved with the CIH London Board?

The housing sector has seen unprecedented level of changes over last couple of years. London has its own unique set of challenges - for example over 70% of UK households in temporary accommodation are in London. CIH plays a significant role in shaping the national housing policies, and I endorse the institute’s vision and values. The regional boards are perfect forums to discuss and debate local issues, meet and share experiences with other like-minded people. As a housing professional, this continuous enrichment helps me to stay ahead of the game. While, as a marketing professional, I am able to deliver professional support to local CIH activities and drive membership engagement.

You lead on communications for the Board, what does this involve?

I support the CIH London board with its marcom (marketing and communication) strategy, membership engagement activities, events and communications. I drive the digital engagement for the board with help of other colleagues and facilitate the production of regional newsletter. I also organise several networking events and seminars throughout the year. I am extremely grateful that I am supported by such a wonderful team.

How does the CIH, and the London Board in particular, help people working in housing in London?

CIH London helps housing professionals in “Enrichment & engagement”. By enrichment, I mean, sharing and gaining knowledge which helps our members to get a professional edge. The board also helps the London members to engage more widely by organising regular networking events and seminars.

What do you do with your spare time?

With two kids, I have limited spare time. But I have a passion for music. I am a vocalist in the band “Spondon” and perform Bollywood songs, helping the charity with their fund raising activities.

What was the last film you saw and what would you score it out of 10?

My film watching in 2016 was dominated by sci-fi ones. I have seen “Independence Day: Resurgence” and “Batman V. Superman: Dawn of Justice”, but I feel the sequels have less attractiveness (relatively loose scripts) and I will give them a score of 6 only.

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