24 Apr 2024
Webinar series: How to talk about homes
Practical, evidence-based guidance and tips for communicating about homes in the UK.
How we talk about homes matters. We all have power as communicators to tell a story about homes that builds understanding and support for solutions to make our housing system better.
We need a new conversation about housing in the UK, to build greater public support and action to deliver quality homes for everyone.
That’s why Joseph Rowntree Foundation and the Nationwide Foundation have been partnering with FrameWorks UK to understand how people think about homes in the UK, and to find communications strategies that we can all use to reframe our communications.
In this series, Sophie Gordon, principal communications strategist from FrameWorks UK will share insights, guidance and tips, useful for anyone communicating about homes, and those with an interest in how we can build support for change.
Tuesday 14 May - 1 to 2pm.
An introduction to what framing is and why it matters, plus the top recommendations for framing communications about homes.
Wednesday 5 June - 1 to 2pm.
A focus on framing communications to make the case for more social homes, weaving in additional insights from FrameWorks UK’s previous research on poverty and homelessness.
Thursday 20 June - 1 to 2pm.
As much as we’d like them to, numbers don’t speak for themselves. Find out why, and hear tips for framing data effectively when talking about homes.
The speakers
- Sophie Gordon, principal communications strategist, FrameWorks UK
- Chair: Rachael Williamson, head of policy and external affairs, CIH
Get in touch
If you've got a question about the webinar series or you'd like to speak with us, you can send us an email to policy@cih.org and a member of the team will get back to you shortly.
