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11 October 2022


Microsoft Teams


10:00 - 12:00

Developing needs-based segmentation and delivering inclusive services

Gain a greater understanding of your customer base to improve service design and tailor your offer.

Clear insight into the individuals who access your services can help you improve your organisation. In this session, we’ll be joined by colleagues from Grand Union Housing Group as they give an overview of their approach to better understanding their customer base through psychographic segmentation.

During the session, we’ll explore how Grand Union uses insight and data to inform evidence-based transformation and design services that meet customers’ needs. 

Why attend? 

  • How you can better understand your customers through needs and behaviours
  • How to improve the way you measure customer experience (in preparation for but also beyond TSM)
  • How to develop an inclusive and continuous approach to customers' voices.

Your speakers

  • Naomi Sweeting, Director of customer service, Grand Union Housing
  • Aileen Evans, CEO, Grand Union Housing
Package Member Non-Member
Standard delegate rate Free N/A

Please see our full terms and conditions before making your booking.

This event is member-exclusive, find out more about joining below.
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