28 Jun 2022
In partnership with ITN Business, today we have launched Reinventing Homes a news-style programme exploring how social housing providers across the country are rising to the housing challenges of today.
The COVID-19 pandemic brought into focus the importance of our homes both as a place to live and work, highlighting the inequalities in society and the implications of poor-quality housing. As everyday prices rise and the need to cut our carbon emissions grows, radical solutions are needed to reinvent our homes.
Anchored by journalist and current affairs presenter Sian Williams, Reinventing Homes explores the work being done by housing associations and councils to address some of the key opportunities and challenges facing the housing sector today. Whether it’s environmental sustainability or tackling the cost of living, bringing people together or offering new opportunities, the programme shares stories of best practice and innovation from flat packed, energy efficient, council houses and renewable technologies to new standards for new builds and the retrofitting and redevelopment of older homes.
In an interview, James Prestwich, director of policy and external affairs said: “About a fifth of CO2 emissions in the UK come from our housing stock so there’s a real challenge there for us that we need to meet head on and there’s a big role to play for social landlords in helping to decarbonise our stock.”
The programme includes reporter-led films from the following partners:
The programme also features a film focused on this year’s CIH presidential campaign, Homeful. Led by current CIH president, Jo Richardson, the campaign aims to explore housing-led approaches to resolving and presenting homelessness across the UK. Inspired by Raynor Winn’s The Salt Path, during April/May this year, Jo set off on an incredible journey to walk the 600+ miles of the South West Coast to raise funds and awareness for her chosen presidential charity End Youth Homelessness.
Gavin Smart, chief executive of CIH said: “For yet another year, the COVID-19 pandemic has continued to have an impact, providing some of the biggest challenges for our communities, and our sector, have faced in a generation.
Reinventing Homes builds on the success of our previous collaborations with ITN Business, exploring the amazing resilience and innovation of the housing industry. Together, we’ll discover the inspiring stories of how housing organisations are rising to the current challenges, innovating to make positive change and embracing the opportunities within the challenges.”
Nina Harrison-Bell, head of industry news, ITN Productions said: “We are delighted to have partnered with the Chartered Institute of Housing to make a programme which will raise awareness of the challenges facing the housing sector and show the work that is being done by social housing providers across the country to improve lives and living conditions.”
About the Chartered Institute of Housing
CIH is a registered charity and not-for-profit organisation. This means that the money they make is put back into the organisation and funds the activities they carry out to support the housing sector. They have a diverse membership of people who work in both the public and private sectors, in 20 countries on five continents across the world. For more information visit: www.cih.org.
About ITN Business
Building on its decades of experience in B2B and corporate communications, ITN Business works with organisations, businesses, and brands to create a deeper, more authentic connection with their people, customers, partners, investors, or the wider world. Industry News is our broadcast news-style programming and bespoke digital campaigns for sectors, charities, and industries, sharing stories of innovation, best practice and thought leadership, to connect with the audiences that matter to our clients, and to ensure longer-term impact. For more information visit: www.business.itn.co.uk.