Date
21 May 2025
Location
Virtual via Microsoft Teams
Time
13:00 - 14:00
Practical, evidence-based guidance and tips for communicating about homes in the UK.
How we talk about homes matters. We all have power as communicators to tell a story about homes that builds public understanding and support for solutions to make our housing system better. More dates available.
We need a new conversation about housing in the UK if we’re to build greater public support for the action needed to deliver quality homes for everyone.
That’s why Joseph Rowntree Foundation and the Nationwide Foundation have been partnering with FrameWorks UK – to understand how people think about homes, and to research communications strategies that we can all use to reframe our communications.
In this latest series, Sophie Gordon and Natalie Tate from Frameworks UK and Joseph Rowntree Foundation will share insights, guidance and tips, useful for anyone communicating about homes, and those with an interest in how we can build support for change.
Session one - How to build support for more social homes
A focus on developing your audience’s understanding of what social homes are and why they matter – and explaining ‘affordable’.
Speakers
- Sophie Gordon, principal communications strategist, FrameWorks UK
- Natalie Tate, project lead for Talking about Homes, Joseph Rowntree Foundation
- Chair: Rachael Williamson, interim director of policy, communications and external affairs, CIH
Book future dates in the series
This event is part of an event series with a calendar of future events through the year. Click the links below to book onto different dates.
- Tuesday 22 July 2025 - How to communicate the link between housing and poverty
A focus on how to frame communications to demonstrate the role that social and affordable housing plays in tackling poverty. This session looks at how to tell compelling stories about how these issues overlap.
- Wednesday 20 August 2025 - How to build consensus for more homes
A focus on how to frame communications so that we boost local support for building more homes in communities. This session will show you how to establish common ground and give people a reason to care.
- Thursday 9 October 2025 - How to communicate the role of specialist and supported housing
| Package | Member | Non-Member |
|---|---|---|
| Standard rate | Free | Free |
Please see our full terms and conditions before making your booking.
