How we talk about homes matters. We all have power as communicators to tell a story about homes that builds understanding and support for solutions to make our housing system better.

We need a new conversation about housing in the UK, to build greater public support and action to deliver quality homes for everyone.

That’s why Joseph Rowntree Foundation and the Nationwide Foundation have been partnering with FrameWorks UK – to understand how people think about homes in the UK, and to find communications strategies that we can all use to reframe our communications.

In this series, Sophie Gordon, Principal Communications Strategist from FrameWorks UK will share insights, guidance and tips, useful for anyone communicating about homes, and those with an interest in how we can build support for change.